In order to build your brand, ensure its social media presence and interact with your clients; choose WeChat Advertising to take things a step further. With WeChat, companies can create some interactive mini applications that have ushered in a new style of digital marketing.
With more than 368 million monthly active users, an advertisement simply cannot but draw some attention. Be it a game, a poll or a giveaway; one to one communication with clients has been revolutionized when WeChat comes into play.
Here are the top successful advertising campaigns conducted through WeChat that have gained traction and popularity.
Yves Saint Laurent
French fashion giant YSL is renowned for its supreme quality lip products. Their campaign matched users with their perfect lipstick in accordance with their kissing habits. For this, they prepared a ‘Kissing Habits Survey’ that asked users eight interesting questions. YSL launched another that asked participants to submit their love stories, for their chance to win exciting lip glosses from their Gloss Volupte line.
Mont Blanc and ‘Moon Phase’ Campaign
Swiss watch tycoon Mont Blanc has played its cards well, utilizing the traditional importance of astrology in Chinese culture. During the promotional campaign, users were asked to type in their birth date and gender into the app to receive information on their birth lunar phase. This predicted information on their love life, personality, hobbies and work.
Burberry opened its Autumn/Winter 2014 Fashion Week for their WeChat followers along with exclusive photographs, celebrity reviews and signature runway looks featuring their haute couture.
During FIFA World Cup, Mercedes-Benz urged users to send their warm wishes to team Germany through WeChat Moments, providing exciting prizes to contest winners.
Tiffany & CO
For the traditional Qixi Festival, the Chinese festival of love, Tiffany & Co urged users to share pictures showing ‘proof of love’ for a chance to win exclusive jewelry for their loved ones.
Olay put their followers’ cuteness to test by designing a cute game. In this, users had to touch their cheek against a picture of celebrity actor Li Dongxue, to receive a rating on their cuteness. Highest rated cuties had a chance to win WeChat red envelopes.
MK’s first flagship store in China was opened in Shanghai with their opening event called ‘Jet Set Experience’. WeChat too had a subsequent app that gave users access to live images and updates of the exclusive event.
To inspire the poet in their followers, Swiss watchmaker Piaget ran a campaign during the Qixi Festival. This allowed users to send little haiku sized poems to their loved ones.
Swiss watchmakers Tag Heur developed a mobile game that involved scanning of a QR code and answering of questions for visitors of the watch company’s ‘La Maison’ exhibition. This is an ideal example of an O2O (online to offline) marketing strategy.
For the Mid Autumn festival, this American fashion brand developed a flying lantern game on which users could send virtual wishes and launch them into the sky.
Have the next innovative WeChat Advertising strategy in mind? Enquire more to see how we can help.