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A*STAR WeChat Marketing

A*STAR Science in Singapore asked us to teach their entire branding and marketing team. They want to know about how…
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Former LinkedIn China exec criticizes the platform for lagging WeChat

Former LinkedIn China president Derek Shen said Monday that the professional networking site has “lagged way behind” Tencent’s chat platform…
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Mark Zuckerberg says he should have listened to earlier advice about learning from WeChat

Zuckerberg announced last week that Facebook planned to transform into a platform focused on private messaging Facebook founder Mark Zuckerberg…
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How WeChat Became China’s Everyday Mobile App

A picture illustration shows a WeChat app icon in Beijing. Photo: Reuters Tencent has frequently added innovations to WeChat, designed…
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