How to Brand Your Business via WeChat
SkillsFuture Credit Funded
How to Brand Your Business via WeChat
Date: 25 Nov 2021 (Thu)
Time: 9.30am - 5.30pm
Venue: elearning Class @ Zoom
Overseas Singaporean are welcome to join
(Hands-on session, Maximum 20 pax per class for effective learning)
* This Workshop is conducted in English. It can be conducted in Mandarin upon request.
WeChat is not just another messaging APP, it is a platform which enables to do anything and everything in China. With many innovative features that the Western counterparts do not have, it has become the biggest phenomenon on the Chinese market and offers limitless opportunities.
While many point to Alibaba as an example of a new eCommerce and banking ecosystem, WeChat is also often described as an ubiquitous app experience that rules them all. Expanding beyond China, WeChat is now available in more than 25 countries, with more than 1 billion Monthly Active Users.
With the ‘One Belt, One Road’-policy and the ‘Internet Plus’ programme of the Chinese government, China is expected to rise as a regional and global power. 3 out of 4 Singaporean mobile users have a WeChat Account. Whenever the need arises to reach Chinese consumers, or simply reach out to the growing number of WeChat users worldwide, you need to get equipped with the latest tools WeChat has to offer!
This course consists of 70% hands-on experience, 30% theory. It will equip you with a profound foundation of WeChat Marketing.
Learning Outcome
What You Will Learn
Basic Concepts
- • Overview about WeChat
- • Comparison between WeChat with other social media platforms
- • Practical functions for daily work
- • WeChat Search for prospects, market intelligence etc
- • Moments Marketing
- • Difference between personal and business accounts
Develop Official Account Functionalities
- • Menu Creation
- • Broadcast Messaging
- • Auto Reply
- • Direct Messaging
- • Follower Management
- • Content Management
- • Analytic
Content Analysis & Generation
- • Discussion on types of materials involved
- • Statistical data generation of contents
- • Hands-on experience in content creation
- • Content quality analysis
- • Improvisation techniques
- • Do’s and Don’ts of WeChat
Contents Categorization & Marketing Tips
- • Message Broadcast
- • Menu generating techniques
- • Case studies of various industries
- • Marketing Tips
Extra Benefits
1. Free 4 hours Tutorial session worth $320
2. Group Review after Course Attended
3. Exclusive Community
Join our WeChat community to find new prospects & business partners to enhance your business to the next level
Price per Pax
SkillsFuture Credit Claimable!
Who Should Attend
ABOUT THE TRAINER
Hello! I'm Warren Teh
Warren is a seasoned entrepreneur and trainer certified by ACTA and People’s Association specializing in WeChat marketing development in Singapore. He is a founder and CEO of Biz N Consumer Solution Pte Ltd (1999 till present), a Telco service provider meeting customers’ Telco requirements with deep insight in the latest trend and customized solutions.
A major turnaround in his career came in 1997 when he suffered losses due to Asian Financial Crisis. Warren drove himself from a top sales person with Singapore Cable Vision to entrepreneur and so far founded several businesses such as:
Warren has established himself in the field of digital marketing for over 10 years, and his profound engagement in a range of online platforms enabled him to provide practical business approach based on hands-on expertise, not just theory as many conventional teaching methods are based on.
To leverage on the emergence of China as the world’s second largest economy and a growing number of the mainland nationals migrating to Singapore and other ASEAN countries, Warren currently sets his key focus on training and development of WeChat, a powerful social media marketing tool to reach out to the China market.
