Do you know who’s the biggest competitor to Facebook? If you have a strong interest in China or follows the news of the technology world, you probably have already known the answer: WeChat.
Many people outside China either still have not heard of WeChat or they think it's the country's equivalent of popular messaging app like WhatsApp or Facebook. For many people in China, WeChat is much more – it is not an overstatement to say it's an indispensable part of their everyday lives. With many innovative features that the Western counterparts do not have, it has become the biggest phenomenon on the Chinese market and offers limitless opportunities.
While many point to Alibaba as an example of a new eCommerce and banking ecosystem, WeChat is also often described as an ubiquitous app experience that rules them all. Expanding beyond China, WeChat is now available in more than 25 countries, with more than 1 billion Monthly Active Users.
This 3-hour training will equip you with a profound understanding of WeChat Marketing.
WeChat Specialist Since 2013
Learn PROVEN Strategies to kickstart your WeChat branding from experienced WeChat marketing trainer.
Exclusive Networking Group
Get connected with a group of like-minded people instantly via WeChat Group.
What You Will Learn
- • Overview about WeChat
- • Comparison between WeChat with other social media platforms
- • Practical functions for daily work
- • WeChat Search for prospects, market intelligence etc
- • Moments Marketing
- • Difference between personal and business accounts
Basic Concept of WeChat Official Account
- • How to position your Official Account
- • How to use the promotion tools effectively
- • Introduction to mini-programs
Marketable Content Creation
- • The definition of a viral article
- • Techniques of writing a viral article
- • 5 essential elements of good visual
- • Techniques of cover design & article layout
- • Useful tools for designing appealing & engaging content
ABOUT THE TRAINER
Hello! I'm Warren Teh
Warren is a seasoned entrepreneur and trainer certified by ACTA and People’s Association specializing in WeChat marketing development in Singapore. He is a founder and CEO of Biz N Consumer Solution Pte Ltd (1999 till present), a Telco service provider meeting customers’ Telco requirements with deep insight in the latest trend and customized solutions.
A major turnaround in his career came in 1997 when he suffered losses due to Asian Financial Crisis. Warren drove himself from a top sales person with Singapore Cable Vision to entrepreneur and so far founded several businesses such as:
Warren has established himself in the field of digital marketing for over 10 years, and his profound engagement in a range of online platforms enabled him to provide practical business approach based on hands-on expertise, not just theory as many conventional teaching methods are based on.
Mr Warren Teh, a seasoned entrepreneur and trainer certified by ACTA and People’s Association, with specialization in WeChat marketing in Singapore since 2013. With the emergence of China as the world’s 2nd largest economy, Warren currently sets his key focus on training and development of SUPER ALL-IN-ONE APP WeChat to reach out to the China market and beyond.