LOGO7WeChat Marketing

How to Brand Your Business via WeChat

Date: TBC

Time: TBC

Venue:  TBC

* This Workshop is conducted in English. It can be conducted in Mandarin upon request.

WeChat is not just another messaging APP, it is a platform which enables to do anything and everything in China. With many innovative features that the Western counterparts do not have, it has become the biggest phenomenon on the Chinese market and offers limitless opportunities.
While many point to Alibaba as an example of a new eCommerce and banking ecosystem, WeChat is also often described as an ubiquitous app experience that rules them all. Expanding beyond China, WeChat is now available in more than 25 countries, with more than 1 billion Monthly Active Users.
With the ‘One Belt, One Road’-policy and the ‘Internet Plus’ programme of the Chinese government, China is expected to rise as a regional and global power. 3 out of 4 Singaporean mobile users have a WeChat Account. Whenever the need arises to reach Chinese consumers, or simply reach out to the growing number of WeChat users worldwide, you need to get equipped with the latest tools WeChat has to offer!
This course consists of 70% hands-on experience, 30% theory. It will equip you with a profound foundation of WeChat Marketing.

Learning Outcome

  • Have an overall understanding on WeChat App and its unique functions that Facebook & Whatsapp do not have

  • Know how to use WeChat personal account functions for work effectively

  • Understand the difference between a personal account and Official Account

  • Understand the difference between mainland China and overseas accounts (for both personal account and Official Account)

  • Understand how to apply and develop WeChat Official Account, with a non-Chinese business license

  • Understand how to use the powerful features of Official Account to provide customized solutions

  • Understand how to promote Official Account through WeChat advertising and KOLs to drive traffic and generate sales from China

  • Understand how to engage Chinese followers and increase conversion through targeted content

  • Understand how to integrate WeChat Pay for transactions

  • Successful case studies from various industries

What You Will Learn

Basic Concepts of WeChat

  • • Overview about WeChat
  • • Comparison between WeChat with other social media platforms
  • • Practical functions for daily work
  • • WeChat Search for prospects, market intelligence etc
  • • Moments Marketing
  • • Difference between personal and business accounts

Build Targeted Followers

  • • How to acquire the first 1000 followers
  • • How to make your followers engaged to your brand
  • • How to build a high quality follower base (tribe)
  • • How to make your content standout using big data analytics

Basic Functionality Set Up

  • • Broadcast Messaging
  • • Auto Reply and Menu Creation
  • • Direct Messaging
  • • Follower Management
  • • User Data Analytics

Monetize Your OA

  • • How to monetize with the first 1000 loyal followers
  • • 7 ways of monetization from Official Account
  • • How to leverage on OA to make more money

Marketable Content Creation

  • • The definition of a viral article
  • • Techniques of writing a viral article
  • • 5 essential elements of good visual
  • • Techniques of cover design & article layout
  • • Useful tools for designing appealing & engaging content

Campaigns

  • • How to design below the line campaign with impact
  • • The Dos & Don’ts of WeChat campaigns
  • • How to avoid violation of WeChat rules that leads to account closure
  • • 13 common pitfalls of violation
  • • How to appeal when your account being penalized
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ABOUT THE TRAINER

Hello! I'm Warren Teh

Warren is a seasoned entrepreneur and trainer certified by ACTA and People’s Association specializing in WeChat marketing development in Singapore. He is a founder and CEO of Biz N Consumer Solution Pte Ltd (1999 till present), a Telco service provider meeting customers’ Telco requirements with deep insight in the latest trend and customized solutions.

A major turnaround in his career came in 1997 when he suffered losses due to Asian Financial Crisis. Warren drove himself from a top sales person with Singapore Cable Vision to entrepreneur and so far founded several businesses such as:

  • @WeddingCars.SG and @LimoCars.SG, Singapore’s very first successful online booking platform to rent luxury wedding cars and procure limousine services;
  • Kohii, a Tokyo style café;
  • Kirei Maid Services, a domestic helper placement company targeting Japanese household in Singapore;
  • Welinx Communications, a provider of one-stop solution for Telco system integration and APP development services

Warren has established himself in the field of digital marketing for over 10 years, and his profound engagement in a range of online platforms enabled him to provide practical business approach based on hands-on expertise, not just theory as many conventional teaching methods are based on.

To leverage on the emergence of China as the world’s second largest economy and a growing number of the mainland nationals migrating to Singapore and other ASEAN countries, Warren currently sets his key focus on training and development of WeChat, a powerful social media marketing tool to reach out to the China market.

Testimonials

What Our Learners Say About Us

Warren’s Wechat course is the only one you need to take. His patient and straightforward style of teaching ensures that all learners get up to speed on the key knowledge needed to start using WeChat for personal and business purposes. Being an expert on the ins and outs of WeChat, he easily solved a problem that took me days to unsuccessfully set up on my own. The refresher class for graduates was also very helpful to support my learning journey. Highly recommended!??

Cheryl Chew

I find this course to be extremely helpful for one to gain a quick understanding about WeChat. I especially appreciate that the trainer Warren takes special effort to take note each trainee's profession, and ensure that what he taught to us was relevant to apply to the industry that we are in.

Josef Lee Mun Leong

(Business Owner)

Warren is really patient and nice trainer. Educated me a lot on all the wechat know-how. I had benefited immersely and reaped all the rewards in no time. All thanks to this course and Mr Warren! Also his networking session really help me widen my network!

Sujanto Lim

(Business Owner)

Warren is an expert in WeChat and he teaches it well. His experience in WeChat Marketing has opened up new possibilities and ideas for my business. All the functionality of wechat is well covered and he will make sure you understand before proceeding on...after the course, i was able to get my Official Account approved in just 7 days. Yay!

Sherley Ting

(Business Owner)