A Chinese retailer’s digital transformation journey

Last November, Tianhong’s Junshang 3019sp@ce supermarket officially upgraded to a WeChat payment smart retail store. The number of cashiers reduced from 15-20 to only two on that day, most of which were replaced by self-checkout machines.

Now, consumers only need to open the WeChat “scan” function and scan the product QR code price tag, and the products can be automatically added to the shopping cart. Customers can even perform face recognition and complete payment using machines provided.

In April 2018, Tianhong, one of the major retailers in China, cooperated with Tencent to set up a “smart retail lab” to jointly develop products for new retail. But this is not their first cooperation.

In September 2013, Tianhong reached strategic collaboration with Tencent. In the domestic retail industry, Tianhong was the first company to cooperate with Tencent to customize the WeChat service account.

As of now, Tianhong has completed the digital transformation for most consumer scenarios. The number of Tianhong members is over 18 million, of which the digitalization ratio has reached more than 80%, and the number of digital members is nearly 16 million.

According to the logic of traditional retail, to get more customers, you need to open more physical stores, which is not the best way for Tianhong at that time. “Omnichannel” is the solution for Tianhong to expand the customer base and achieve more customer connections, that is, the online and offline integration mode.

The real beginning of the omnichannel business is cooperation with WeChat. In September 2013, Tianhong and Tencent reached a strategic partnership and jointly developed the first custom WeChat service account in China’s retail enterprises, focusing on three aspects which is instant service, selected service and interactive marketing.

This cooperation immediately caused fluctuations in the capital market. Since Tianhong and Tencent announced the collaboration, within ten days, Tianhong share price experienced five single-day 10% increase, showing full attention and recognition from the capital market.

At the consumer level, it took less than two years to go online, and Tianhong’s WeChat service account has more than 2.5 million fans.

When Tianhong is attracting the new fans through WeChat, it also improves offline business by attracting consumers visiting the physical store. For example, less than two years after the launch, through the start of the WeChat service account, member interaction, and promotion, Tianhong WeChat service account has attracted more than 2 billion people to the physical stores.

Tianhong is a retail company that has started O2O and mobile app very early. In the general perception, when offline physical retail enterprises go through digital transformation, then a large number of increments in sales shall come from the online orders, which is the strategy practiced by Alibaba’s Hema.

However, the digitalization of the Tianhong is not the case. Although Tianhong also has an online business, the current order quantity is about 10% of the total. For the future, Tianhong also said that they do not expect a substantial increase in online orders. As Tan Xiaohua said, “The digitalization transformation of our business is to expand our existing powerful physical store, but not starting a new and smaller scale online business.”

Source: ChinaInternetWatch


TikTok Could Shake Silicon Valley's Free-Trade Instincts

China’s rise as a tech powerhouse could become one of the dominant stories of the 2020s.

A-star wechat marketing

A*STAR WeChat Marketing

A*STAR Science in Singapore asked us to teach their entire branding and marketing team. They want to know about how to use WeChat to attract top scientists and investment partnerships into Singapore. Warren Teh our CEO was more than happy to teach them how to use leverage this platform to achieve their KPIs. They were so happy that in the end they presented us with a intriguing science book that Warren's daughters will love.

Want to learn more how to get customers from China? Do you have run a marketing team and are quite blur to how you can use WeChat? Just drop us a line and we will be happy to get you up to speed.


Former LinkedIn China exec criticizes the platform for lagging WeChat

Former LinkedIn China president Derek Shen said Monday that the professional networking site has “lagged way behind” Tencent’s chat platform WeChat, two years after stepping down from the company.

“It’s horrible that the LinkedIn product managers don’t even realize they have lagged way behind a list of new social networking services such as WeChat, feeling good about themselves instead,” said Shen in a LinkedIn post on Monday. The former LinkedIn executive said that he tried to improve the platform when he joined the company six years ago, but struggled to make progress as it involved so many stakeholders within the organization.

Shen’s posted his public gripe after he was unable to message a newly added friend. He also said that the company was prioritizing profits by prominently displaying features such as friend recommendations while leaving out core features such as the friend list.

LinkedIn was not available for comment.

In a reference to Facebook founder Mark Zuckerberg, Shen added that LinkedIn should “target WeChat and try to catch up.” Zuckerberg said on Friday that he regretted not taking advice given four years ago to learn from WeChat, reported the South China Morning Post.

China’s professional networking market is dominated by domestic companies. According to Beijing-based research firm Sootoo Research (in Chinese), Alibaba’s Dingtalk is the most popular job connection service for Chinese users beginning in the first half of 2018, with more than 92.6 million downloads during the period.

Two other challengers, Maimai and Tongdao, the messaging platform for online jobs website Liepin, follow with 87 million and 18 million downloads, respectively. LinkedIn was not listed in the report, which ranked the top five professional networking apps.

Derek Shen announced his resignation from LinkedIn China in mid-2017, and immediately assumed his post as executive chairman for the shared housing startup Danke Apartment. The Beijing-based startup just raised $500 million in a Series C led by Alibaba’s fintech arm, Ant Financial, and US-based investment firm, Tiger Global Management.

Source: TechNode

WeChat Image

Mark Zuckerberg says he should have listened to earlier advice about learning from WeChat

Zuckerberg announced last week that Facebook planned to transform into a platform focused on private messaging

Facebook founder Mark Zuckerberg said he regretted not taking note of China’s super-app WeChat sooner after his social media empire announced a shift to private messaging last week amid a privacy crisis, in a move that copies features of China’s dominant social media platform.

“If only I’d listened to your advice four years ago,” Zuckerberg wrote on Facebook on Friday in response to Jessica Lessin, founder of tech media The Information, who highlighted a March 2015 article she wrote that suggested Facebook should learn from WeChat.

Zuckerberg announced last week that Facebook planned to transform itself into a privacy-focused platform. With a focus on private messaging, it would “build more ways for people to interact on top of that, including calls, video chats, groups, stories, businesses, payments, commerce, and ultimately a platform for many other kinds of private services,” according to Zuckerberg’s post on Thursday.

In that respect, the future of Facebook resembles the reality of WeChat, the ubiquitous Chinese super-app with over 1 billion users developed by Tencent Holdings. WeChat’s omnipotence in China is centred around its basic functions of messaging and social media, which are only open to WeChat friends. But the app also offers a wide range of mini programs, including digital payments, that enable users to shop, hail a taxi, order food, pay utility bills and more.

Tencent did not immediately respond to a request for comment.

Facebook’s new direction is a good move but it will have to find a balance between its monetisation from advertising and keeping users on its platform, said Norman Hui, a Hong Kong-based analyst with Zhongtai International Securities.

“WeChat has done a great job in redirecting its user traffic to its portfolio companies such as e-commerce site JD.com and food delivery service Meituan Dianping within the app, but Facebook would have to make huge efforts to cultivate a similar behaviour among its users, who are now used to leaving Facebook for Ebay or Amazon when they make a purchase.”

Facebook’s new vision for social media comes amid the ongoing public backlash concerning the platform’s use of personal data. Zuckerberg acknowledged the issue of data privacy in his post last week, saying the company “[does not] currently have a strong reputation for building privacy protective services” but it will “[implement] end-to-end encryption for all private communications”.

Without end-to-end encryption, WeChat has been criticised for not doing enough to protect user data. While Tencent claims that WeChat does not spy on user conversations nor retain records, it said it would comply with any law enforcement requests for user data. “We are very concerned about user data security. It is top of our concerns. In a law enforcement situation, of course, any company has to comply with the regulations and laws within the country,” Tencent president Martin Lau Chi-ping said last year.

Even as Facebook seeks to take a leaf out of WeChat’s book, the Chinese app is already looking to the next phase of development to serve more businesses as part of an industrial internet push.

With an increasingly saturated and competitive consumer market, Tencent revamped its organisational structure on the eve of its 20th anniversary last year to align more closely with enterprise users. In an open letter at the time, founder and chief executive chairman Pony Ma Huateng laid out the rationale for the restructuring, saying that digitisation of the economy meant the battle for the internet has moved from consumers to industry.

In January, the Shenzhen-based Tencent took a big step in extending the use of WeChat beyond smartphones with the introduction of a Siri-like voice assistant that could potentially be deployed by businesses and in smart cars.

WeChat italking, or Xiaowei in Chinese, works on devices from smart speakers to cars by linking WeChat users with Tencent’s stable of services, including QQ Music. Meituan Dianping, Didi Chuxing and Mobike, three on-demand service providers that count Tencent as a strategic investor, will also connect with Xiaowei.

Ma first flagged the innovation last May when he said Tencent was working on a voice-operated version of WeChat for in-vehicle use, a move that could extend the platform’s content and services to millions of drivers and passengers on the road. China is the world’s biggest auto market, for both internal combustion engine cars and electric vehicles.

WeChat has also been providing artificial intelligence tools so that businesses and industries can connect and serve their consumers on WeChat, usually through the use of mini programs, which are applications smaller than 10 megabytes that can run instantly on WeChat’s interface.

In the education field WeChat has been partnering with public schools and private training centres to enable students to make purchases at canteens, check test scores, and do other functions on the app. Tencent’s retail partners, including Walmart, let shoppers skip the queues at the cash register by scanning the products and paying for them on their WeChat app.

We see mini programs as an important tool to empower merchants and brands in acquiring traffic at a lower cost through WeChat’s large social network,” said Jefferies equity analyst Karen Chan in an earlier report.

Source: South China South Post


How WeChat Became China’s Everyday Mobile App

A picture illustration shows a WeChat app icon in Beijing. Photo: Reuters

Tencent has frequently added innovations to WeChat, designed to drive growth and loyalty, the latest being mini programs.

BEIJING — Many people outside China either still have not heard of WeChat or they think it's the country's equivalent of popular messaging service WhatsApp or social media giant Facebook. For many people in China, WeChat is much more – it is not an overstatement to say it's an indispensable part of their everyday lives.

WeChat, or Weixin as it's known in China, began life in a southern corner of the country at the Tencent Guangzhou Research and Project centre in October 2010. Since then, it has grown into the most popular mobile app in the country, with over one billion monthly active users who chat, play games, shop, read news, pay for meals and post their thoughts and pictures.

Today, you can even book a doctor's appointment or arrange a time slot to file for a divorce at the civil affairs authority.

The seven-year-old app has also laid the foundations for stellar growth at Shenzhen-based Tencent Holdings, the tech giant behind WeChat, turning it into one of the most influential companies in China and grabbing the attention of global investors.

Since the official launch of WeChat in January 2011, Tencent's market capitalisation has risen over tenfold.

Yet, the company has hit a speed bump. Tencent has lost 29 per cent since a peak of HK$476.6 (S$83.5) a share in January this year to trade at HK$336, erasing US$170 billion (S$234 billion) from its market value as of Wednesday's close.

Even before this sharp fall, some commentators had been asking whether Tencent has "lost its dream", by focusing on growth through investment rather than the type of organic innovation that led to the creation of WeChat.

After the market close on Wednesday, Tencent reported a 2 per cent drop in second-quarter profit on lower gaming revenue and investment-related gains.

Net income fell to 17.9 billion yuan (S$3.6 billion) in the quarter ended June 30, compared with the 19.3 billion yuan average of 12 analyst estimates compiled by Bloomberg.

Sales were 73.7 billion yuan, missing analyst estimates.

Tencent's overseas counterpart Facebook, with 1.47 billion daily active users (DAU) and 2.23 billion monthly active users (MAU), experienced a stock price loss of over 20 per cent after announcing its slowest quarterly user growth since 2011 in its second quarter earnings report in July.

However, Tencent is still in the early stages of monetising its WeChat user base.

Cautious to avoid flooding user timelines with ads, WeChat currently allows a maximum of two ads a day to appear on its social platform Moments, which is "extremely conservative compared to our global peers", said Tencent's chief strategy officer James Gordon Mitchell in a May conference call with analysts.

"With improving targeting capability, opening up of inventory and roll-out of ad formats, we expect increasing dollar shift to social performance-based advertising, of which Tencent … should be the key beneficiary," Jefferies analyst Karen Chan wrote in a research note in July.

Other analysts are also optimistic on WeChat's prospects.

"WeChat's user numbers haven't hit the ceiling yet but I think they will at some point," said Mr Matthew Brennan, managing director of independent WeChat consultancy China Channel. "But they still have a lot of room to grow in advertising, and now with mini programs."

Mini programs refer to applications typically smaller than 10 megabytes that can run instantly on the main app's interface. They offer speed of access to users because a programme does not have to be downloaded from an app store, they can run from within the app.

This innovation allows platforms to host multiple services, turning them into super-apps, delivering greater convenience to consumers in the world's largest smartphone market.

Mini programs are aimed at keeping users within the WeChat ecosystem, at a time when short video apps are on the rise.

In June, the percentage of time spent on messaging apps among mobile users declined from 36 to 30.2 per cent compared to the same time last year, while time spent on short video apps rose from 2 to 8.8 per cent, according to figures provided by internet data services provider QuestMobile in July.

However, mini programs are just the latest in a long line of innovations at Tencent's WeChat.

When Tencent's flagship messaging service QQ was the dominant player in social media in China, Tencent founder, chairman and chief executive Ma Huateng (know as Pony Ma) did not rest on his laurels.

He spotted the inevitable shift in traffic from PCs to mobile internet in 2010, as smartphones led by Apple's iPhone, gained in popularity. Ma knew that a mobile instant messenger would be the key to the future.

Mr Allen Zhang, the head of QQ Mail Mobile in 2010, led a team with less than 10 members to develop the first version of WeChat in less than 70 days, beating out two other internal teams working on the same project.

Mr Zhang joined Tencent in 2005 when his Foxmail business was bought by Tencent and became the head of QQ Mail Mobile.

"WeChat is a strategically important platform for Tencent because it will help to sustain and evolve our social leadership from PC to newer mobile devices," Mr Martin Lau, president of Tencent, said in a conference call in 2011.

Tencent provided information about WeChat's latest developments but did not make executives, including Mr Zhang, available for interviews for this article.

The South China Morning Post reviewed conference call transcripts, filings, public speeches and local reports dating back to 2010 in researching the development of WeChat for this story.

The first version of WeChat only allowed users to send text messages and photos.

The launch received little response from the market, at a time when instant messengers such as Feixin, an SMS app by China Mobile, and MiTalk Messenger by Xiaomi, were already on the scene.

"It cannot send a short message to someone's phone number (like Feixin). It does not have the functionality of QQ. What's the meaning of having this app," one user wrote in the comments section on WeChat's iOS app store page seven years ago, rating WeChat one star.

The inflection point for the WeChat team arrived in May 2011 when it was updated with voice messaging, enabling a user's phone to work like a walkie-talkie. Daily user growth spurted from 10,000 to up to 60,000.

"The voice message function turned senior business people who weren't used to typing on smartphones into our WeChat users," Ma recalled in a speech in Tsinghua in 2016.

WeChat evolved quickly, including new functions such as 'Shake', which connected users who were randomly shaking their phone at the same time, and 'Message in a Bottle', which enabled messages to be sent to random users.

In July 2011, it added location-based service 'People Nearby' that allowed users to connect with strangers close to them. In Mr Zhang's words, this was a "game changer" and pushed daily user growth to 100,000.

"Shake and Message in a Bottle as well as People Nearby were born at the right time, offering access to different people," said Mr Lu Shushen, a former WeChat employee in an article on his WeChat account, referring to social networking among strangers.

By March 2012, WeChat had exceeded 100 million registered user accounts – just 433 days after launch.

WeChat users grew in tandem with smartphone growth in China. In 2010, when WeChat was still a research project, there were only 36.1 million smartphone unit sales in China. That number increased to 90.6 million in 2011 when WeChat was officially launched and had rocketed to 214.2 million by 2012.

But WeChat was growing even faster than this and was gradually leaving its competitors further behind. Feixin, for example, was reluctant to open up its messaging service to non-China Mobile users and MiTalk struggled to provide a stable user experience.

WhatsApp, WeChat's biggest overseas rival today, was available to the Chinese market at that time (it was later banned by China in 2017 ahead of a major Communist Party congress) but missed its opportunity without any localisation or promotion in the market, China Channel's Mr Brennan recalls.

WeChat was also evolving into a hybrid social network, with the introduction of its sharing service Moments, the blog-like Official Accounts to help brands and content producers market themselves, and a games publishing platform.

WeChat added payments to the platform in 2013, and for a while this was limited to paying for games, virtual items and services such as mobile subscriptions. But when 'Official Accounts' were added to WeChat in 2013, Tencent's management were hoping that this would transform WeChat into a full service platform.

Any WeChat user can set up an Official Account to broadcast messages and articles to their followers like a blog, but brands and service providers can also use these accounts to service customers.

Today, users can buy products, order meals or make a doctor's appointment – among many other things through this channel.

However, while WeChat Pay got off to a relatively slow start, the game was about to change in a major way.

Before the Lunar New Year of 2014, Tencent co-founder Tony Zhang assigned a WeChat team member to improve the way Tencent traditionally handed out hongbao – red envelopes with money inside as a gift for Lunar New Year – to staff.

As a result, the WeChat Red Packet was developed as a way to send "virtual" money to friends.

WeChat's Red Packet became an overnight sensation during the 2014 holiday period, with over eight million Chinese receiving over 40 million hongbaos during the period, leading Alibaba's founder Jack Ma to dub it the "attack on Pearl Harbour".

Users started to tie their bank accounts to their WeChat mobile wallet and it started to compete with Alipay – an already established mobile payments service from Alibaba Group Holding, parent of the South China Morning Post.

In 2018, 688 million people used WeChat's hongbao service on Lunar New Year's Eve.

Which brings the story back to WeChat's mini programs. By enabling greater functionality within the WeChat ecosystem without the need to download an external app, mini programs are aimed at driving customer loyalty, or stickiness, within the WeChat app.

"We view mini programs as an enhancement of our Official Accounts system, designed to connect offline service providers with users online," Tencent's Mr Lau said in 2017.

The concept of mini programs did not fully take off until January 2018 though when Tiao Yi Tiao, a jumping mini game, recorded 100 million daily active users after being launched in late December.

"We have had our ups and downs this year, but in general, I think we have met our initial expectations," said Tony Zhang in a January interview in the People's Daily, the ruling Communist Party's mouthpiece.

By the second quarter of 2018, the number of WeChat mini programs reached one million and mini programme users surpassed 600 million in June this year.

"The mini programme initiative is opening many doors for Tencent," said China Channel's Mr Brennan.

"Monetisation due to adverts and payments … and by allowing Tencent to incubate and accelerate a variety of businesses within the ecosystem – e-commerce in particular."


Source: TODAYonline

WeChat for Business : 7 Things to Consider

WeChat for Business : 7 Things to Consider

2017-01-11 thatcontentguy Lobang

WeChat Advertising Singapore | WeChat Business Singapore

Today, we’ll zoom in on some vital information to take note of if you are considering WeChat for business purposes.

1. Official Account: Service vs. Subscription accounts

To start off, you’ll need to create an Official Account, and unlike Facebook and Twitter where you can easily create a free account by yourself, there’s an application & verification process involved which takes up to 7 working days for approval. You’ll also need to choose between a Service or Subscription account (only available in China).

WeChat Advertising Singapore | WeChat Business Singapore
Service account
If your brand is more product-centric, i.e. you are setting up an account with an objective to drive product sales, then Service Account is the way to go. A Service Account consists of business services such as mobile payments and other features such as user management capabilities.

Subscription account
If your objective is towards driving brand awareness and less of selling, then you should be looking at a Subscription Account. A Subscription Account is very basic as compared to the Service account. With a Subscription Account, you can use it to post content and engage your followers.

Note: Unlike Facebook/Twitter where fans/followers can view your post on their timeline/news feed, WeChat houses all Subscription Accounts within a tab on the user’s home screen where users can actively choose to view the content. Thus the challenge is for brands to create content that is enticing enough for users to keep checking back proactively.

2. Use of mini sites as an alternative to websites

With China’s ultra strict internet censorship policy, it is highly possible that your website will either be blocked by the great firewall of China or, browsing speed is much slower due to the firewall. Thus the only way to circumvent these issues would be to build a localised website within China, but that process would require a lengthy application process.

In this case, it would be ideal to set up a mini site on WeChat itself, enabling users to access your company’s information as well as directing customers to content you’ve shared on WeChat.

3. Broadcasting updates with WeChat

Similar to Facebook/Twitter, brands can post updates such as articles, videos or photos to their followers. However, there’s a limit to the number of updates an official account can post.

Subscription Account: Once a day
Service Account: 4 every month

4. WeChat Advertising

Like most popular social media networks, paid media is the most effective way to reach out to a substantial audience on WeChat. Here are its ad options:

a. WeChat Moments
Similar to Facebook’s sponsored stories where an advertisement appears on a user’s Moments

b. WeChat Banner
Banner ads will be featured within the article of a public account (Accounts of famous brands or celebrity)

c. How to start advertising with WeChat?
Unlike Facebook and Twitter where you can immediately key in your credit card details and start advertising, you’ll first need to get in touch with a representative from Tencent, and there’s a minimal investment of US$20K to get started.

WeChat Advertising Singapore | WeChat Business Singapore

5. Engaging KOLs

One of the fastest ways to gain traction for your brand would be through Key Opinion Leaders (KOLs) or Influencers. For this, you can either pay the influencers a fee to post a sponsored update or offer some form of barter trade.

Note: As WeChat does not reveal follower figures publicly, the only way to know the number of fans an influencer has is through back-end screen grabs (can be faked) thus you’ll need to be very careful when it comes to engaging such influencers.

WeChat Advertising Singapore | WeChat Business Singapore

6. WeChat’s Developer API

People in China use WeChat for just about anything from booking cabs to buying a cinema ticket, all these are made possible because of WeChat’s Developer API which developers can use to develop useful mobile applications within the WeChat platform.

7. Integrated Ecosystem for QR Codes

QR codes have failed to take off in most parts of the world; try running a QR code led activation in Singapore, and you will most probably meet people who are either clueless on how to scan the QR code or don’t have a QR code scanner. For most parts, people here don’t even bother with it.

However things are different in China, due to WeChat’s integrated ecosystem, it can ensure an optimal user experience when it comes to QR codes and because of that, people in China actually like scanning QR codes. Brands on WeChat can display QR codes at specific locations to increase their following and offer deals and discounts to their customers. It is also a norm for business people in China to include a QR code on their name card which leads to their WeChat account, so that is something you could consider too!

WeChat Official Account + WeChat Pay

WeChat Official Account + WeChat Pay

2017-10-12 Warren Lobang


Breaking into the Chinese market is by now, almost the default route entrepreneurs take in the path to expansion.

“Hidden gem” for choosing WeChat for your O2O model is: WeChat Pay. With the wide acceptance of WeChat the social messaging platform, WeChat Pay has gradually become China’s most popular payment solutions in daily life.

O2O has finally closed the loop by leveraging the power of mobile devices. Combined with WeChat Official Accounts, WeChat Pay service explores and optimizes O2O consumption experience, provides professional Internet solutions for physical business.

WeChat pay have started to expand their overseas presence since late last year, in a bid to meet the increasing demand for shopping from Chinese travelers, and to cooperate with more local enterprises.

If you've not started, there's really no reason stopping you from at least taking that first step.

In the workshop, you will learn:

  • How to use WeChat for business networking;
  • How to generate demand for your brand and build your company strategy;
  • What is WeChat Official Account
  • How to use WeChat Pay

Limited seats, to register



What is WeChat and Why has it become so popular?

The other name for WeChat is Weixin in Chinese, which means micro-message. WeChat is one of the most popular and most used social networks in China. The concept of WeChat is pretty simple, it is the combination of Whatsapp and Facebook in a single app with different functions.

This awesome mobile application was developed by Tencent. WeChat is the only application which, through which you can send texts, voice messages, share your pictures, send money, order food, play games and can even call your friend, all through a single app.


  • 1.12 Billion people use WeChat among which there are 570 million active users.
  • Out of these 1.12 Billion users, 100 million users are out of China.
  • 50% of the WeChat users are youth who are aged between 20-29 years.
  • WeChat is available in more than 200 countries and also supports 20 languages.


How can WeChat be used as a Marketing Tool?

If you own business and want to succeed in China, then WeChat is your only go. WeChat is the really effective way of advertising, but to get success with your strategy, you should first understand the way how WeChat works.

Optimizing your Content

There are three different ways which your brand can try to attract your customers. A verified brand account can be easily seen by a WeChat user because one of their friends might have shared a link related to your brand.

You should be able to interact with your customers by sending them the relevant content which should be unique. In simple terms, you need to attract your customers.

Using WeChat Features Efficiently

There are a lot of tools available on WeChat using which you can make your marketing strategy more efficient. You should know the basics of WeChat like how to use it. The interesting part is that you can publish five types of different contents, such as audio, text, video, pictures and others.

Your marketing offer can also include e-coupon and promotional offers as well. Now you can also find the WeChat Official account of a company just by scanning the QR Code, you simply need to add “Scan and Add” This is a good way to get some massive following rapidly.

WeChat Marketing Tool Examples

Nike and its Campaign

The trend for fitness is present all over the world, and Nike has been succeeded with its content marketing strategy. Nike used WeChat as one of its most important marketing tool for its communication campaign. The whole concept behind this was to promote the fitness health and encourage women to do exercise who are not fit.

British Airways Campaign

British Airways is one among those few companies which have noticed the huge potential of WeChat and utilized it. At the time of Chinese New Year in the year 2014, the company has deiced to offer gifts for their customers.

In the beginning, a red envelope was delivered to the customers home in which it has warm greetings from the CEO and a $50 coupon. The campaign was a huge success and attracted 10,000 followers to the account.


In recent times, WeChat has become a social media leader in China and this has led to its market leadership in social media marketing. If you are looking to do business in China, I guess WeChat must be one of your prime marketing channels.





Hidden Functions of WeChat

Want to know some interesting facts of WeChat? Here are some awesome functions that can help you use WeChat in a more effective way!

  • Tap twice to view unread message

It can be time-consuming to check unread messages by scrolling up and down. Double tap the below Chats icon to find unread messages will save your time.

  • To get someone attention in group chat

Key in @ or press and hold the specific person profile photo in the group chat allow you to catch his/her attention when chatting in the group.

PS: WhatsApp just has the same function recently.

  • Share text without image on Moments

Want to share some text message only on Moments?

By default, you need to include either photo or sight (short video) when broadcast on Moments. Press and hold camera icon at the top right on Moments allow you to share text message only on your Moments.

  • Translate Mandarin to English

This is very useful for people who don't understand Mandarin.

Press and hold the Chinese message it will prompt you a  "Translate" function which allows you to translate the message to English.

* Please note that only simple translation works which are similar to Google translate.

  • Enlarge text size

Text too small to read?

Go to Settings tap General follow by Text Size to change as below;

  • Sent wrong message

Oh ho! Don't worry WeChat can recall the message.

It can be a disaster if you sent a wrong message which can be text, multimedia etc, press and hold the message and tap Recall to withdraw the message.

*Please note that you cannot recall a sent message after 2 minutes.